Holiday Marketing Ideas for Real Estate Agents

It’s not too late! The 2020 holiday season is well underway, and the opportunity to make personal connections is huge! Put your special stamp on these creative marketing opportunities.

Make a warm lasting impact this December, and give yourself the gift of leads in 2021!

1. Bottles of Wine are a holiday favorite, of course. Show your special clients or most promising prospects your good taste by giving them the gift of vino. Add your personal touch with a customized label consistent with your brand.

2. Brand Some Candy with your logo and your own personal touch. Choose some hard candy that fits with your personal brand, a candy cane with your business card attached, or some Hershey kisses in a small mesh bag.

3. Christmas Cards. An obvious one that’s often not executed properly. Your cards should be consistent with your brand in the overall message they send. If Thomas Kincaid isn’t your thing, don’t send a holiday card with a “moonlit village” vibe. Include your personal hand-written message.

4. Calendars are a classic holiday giveaway for RE agents, and there’s still a way to do it well. In lieu of pocket calendars, try a magnet with a cool design.

5. Cookie Flyer. Put your best Christmas recipe on a branded flyer, and hit the holiday pavement.

6. Create a contest on social media. Examples: Picture with Santa contest, “caption this photo” contest, coloring contest. If you’re not into creating a contest, try a holiday drawing!

Best ways to add value to a property

Many investors say that the next logical step after purchasing a property is increasing its value. They caution that merely relying on the market for growth could be the single biggest mistake an investor can make, especially in the current economic climate.

Lloyd Edge, director and founder of Aus Property Professionals, is among these investors. He says that adding value to a property can “speed up the growth process” and lessen reliance on market conditions.

“Equity is a superpower and this approach also ensures that you don’t fall for the traditional ‘buy and hold’ strategy,” he says. “You need to create equity in properties and create cashflow to achieve your goals, rather than sinking all of your investment money into a single property that offers no substantial financial reward for years to come.”

Ian Ugarte, property investor and co-founder of Small is the New Big, says increasing value can also make a property “future-proof” as long as the updates make the property “adaptable to market volatility.”

But what are the best ways to increase the value of a property? Your Investment Property gathered expert insights and came up with this list.

Kitchen and bathroom renos

The HomeBuilder scheme has boosted renovation talk as it promises to provide cash grants on top of existing state and territory programs, stamp duty concessions, and other grant schemes. However, the program is open only to owner-occupiers, meaning investors are excluded.

According to experts, kitchen and bathroom upgrades have the most impact in home value as these are high-use and high-traffic rooms.

“The kitchen is one of the most important communal areas of any home,” Bryce Yardney, project director at Metropole Strategist Professionals, tells propertyupdate.com.au. “Buyers want a functional workspace that includes modern appliances, attractive taps, and good cupboards and bench-tops.”

“It’s a common mistake to overdo kitchen upgrades but a sleek and modern kitchen will attract buyers and add to the value of your home,” he says.

Yardney adds that a “functional and aesthetically appealing bathroom” does the same. But rather than a complete renovation, small updates like painting walls, replacing tile grout, and reglazing bathtubs and sinks “can work wonders.”

Creating an open plan

Expanding the living room by knocking down interior walls is another popular renovation as this creates an open living space, which adds great value to a home.

No one knows this more than husband-and-wife tandem of Oliver and Sarah White, who created an open plan layout in their $860,000 apartment by cutting through a structural wall from the living and dining spaces to the kitchen.

“We cut the opening, installed a new kitchen and laundry, and painted and installed new flooring,” Oliver says. “The renovations took three months and cost about $50,000 to $60,000. Towards the end of the year, we had a valuation completed, which came back at $1.1m.”

Splitting a property into units

Converting a house into separate flats can maximise rental income in the short term and sale profit in the long term.

Ugarte also believes this is the “easiest and most affordable” way to generate positive cashflow in light of the current economic conditions.

“COVID-19 has shone a light on the mismatch in supply and demand when it comes to Australian housing,” he says. “Currently, 60% to 80% of people looking for accommodation are singles and couples. Unfortunately, 60% to 80% of the available properties are three-, four- and five-bedroom houses.”

“As it is, the majority of affected renters are doing whatever they can to reduce their expenses – and one of their biggest expenses is their rent. They just can’t continue to pay former market rents, nor can they afford to pay for the luxury of extra space and rooms they don’t use or need.”

He adds that by dividing properties into smaller independent dwellings, property owners can reduce rent by a third to half and still get an average of $300 to $900 weekly “more than the rental next door.”

Improving curb appeal

First impressions last, as the famous adage goes. That’s why giving a property some curb appeal can go a long way.

“Spruce up your garden – a well-groomed front yard not only creates a good first impression, it also adds to a property’s street appeal,” Yardney says. “If your house is weatherboard, replace and repaint any loose or rotting wood. If it’s brick, make sure that any cracks in the mortar are filled. If your home is painted make sure the painted surfaces are clean and attractive.”

Article By Mark Rosanes
Website: https://www.yourinvestmentpropertymag.com